Work experience
Mynewsdesk AB - Sweden
Performance marketing specialist +
Revenue operations specialist
Developed and executed innovative multi-channel marketing campaigns, leading to growth in user engagement and conversion rates.
Transitioned to the role of Revenue Operations Specialist in June 2023, focusing on optimizing business processes to increase operational efficiency and revenue growth.
Primary tools included: Salesforce and Hubspot
May 2021 – May 2024
Precont AB - Sweden
Security guard/Controller
Work mainly focused on preventing/investigating workplace theft, mystery shopping and private reconnaissance
2016 – 2018
Adsalsa Publicidad SL - Spain
Account manager/Media buyer
Helped expand Adsalsa presence and performance in the Scandinavian market through tactical media purchases, campaign planning and performance optimization
2014 – 2015
Vircall - Malta
Country manager
General Management, responsibilities included:
Recruitment, Campaign performance and Client relationship management
2013 – 2014
Affelix media group AB - Sweden
Sales manager
Overall responsibility for recruitment of new clients.
Responsible for campaign performances.
2011 – 2012
Key Solutions AB - Sweden
Sales coach
Door-to-door sales. Did a couple of tours around Sweden, from Malmö in the south to Härnösand in the north.
Broke several national sales records, was promoted to sales coach and help coach new employees.
2009 – 2010
Blog post:
The “system” for Door-to-door sales
Consultant work
Speltipsligan
SEO-specialist
On-page, technical and off-site SEO
Decemeber 2020 – May 2021
Sthlmdryck
Marketing
Business development, brand development, website traffic growth and web site UI
July 2018 – May 2021
Kontiki Media - France
Marketing / Business development
Helped establish a new business model in a new market (Sweden). Worked with conversion optimization and developing a market entry strategy
2015
First Date International FD AB
Marketing management
Brand development, website traffic growth, web site UI and campaign planning
2012
Own projects & board work
Betville
Project manager and board member
Business development and strategy
April 2019 – May 2021
Soundwoofer
Co-Founder
A library of Impulse responses available to the public domain.
Februari 2018 – March 2024
Sondwoofer main site
Soundwoofer library
SEMrush Nordic Awards 2020 – Young marketing professional
Blogposts:
SEO breakdown
Schema breakdown
Project C.I.N.D.Y
Inventor and Architect
Developed and launched one of the world’s first AI systems incorporating federated learning (Though the term ‘federated learning’ wasn’t coined at the time), multi-modal analysis, tool-using AI, real-time analytics and optimization, time as a factor, and cloud-based distributed intelligence. Cindy autonomously optimized ad campaigns using iterative testing, smart bidding, and dynamic content adjustments.
2013
Affelix AB – Sweden
Board member
Started out as the Sales manager and then stepped over to a role best described as a “Hands-on advisor”
2012 – 2014
Verbi Divini AB – Sweden
Chairman of the board
Responsible for the growth and development of the business.
(Campaign management, client recruitment, conversion optimization)
2012 – 2014
Education
Uppsala University
Bachelor’s Program in Cultural Entrepreneurship
Completed the first year of the Bachelor’s Program in Cultural Entrepreneurship, focusing on the intersection of culture, business, and innovation.
2020 – 2021
Lunnevads folkhögskola
Art program
Completed an intensive Art Program covering a wide range of creative disciplines including drawing, painting, sculpture, graphic arts, and digital image processing.
2018 – 2020
Komvux
Completed additional courses.
2010 – 2011
Carlforsska Gymnasiet
Europaprogrammet
2007 – 2010